An ice cream shop: business plan
March 20th, 2010 | 
Author: 
Today I present a complete business plan for the installation of an ice cream parlor. (Please note that a thorough reading will take about 10 minutes.)
Business Description
Fundamentally the role of business is selling ice cream in different flavors and soft drinks under the concept of retail store (or newsstand).
For this, the strategic allocation is based on the purchase of a franchise of ice cream with a company with extensive experience in the market as it is … (Name of the franchise consider) who will provide and regulate the standards of preparation, presentation and quality.
Target Market
Our product is mainly aimed at those people moving on foot around our store to be located at the following address (location), and our product especially attractive to children who are the biggest consumers of ice cream.
It is also expected to reach all those who for work or recreation require a simple refreshment on the road.
If your business is located in a mall or parking area with enough time can be considered as a potential market for people who travel by car.
Competition
According to research conducted visual, in the immediate vicinity there are less than 1km. away round so only __ store (s) with similar characteristics to ours distributing ice cream brand X. And in a longer distance range, an average of 3 km to the round there are a similar ice cream __ whose level of care as found corresponds to (good, bad, fair).
We found that the other stores that compete with our business are low demand on Monday and Tuesday, a level of regular customers on Wednesday, Thursday and Friday and a high level of sales at the weekend, with Saturday and on Sundays preferred by customers for the consumption of our product.
Business Location
Our business will be located at the following address __________________________.
Recommended measures to a kiosk are: 4 to 6 m2
Recommended measures for a store are 20 to 30 m2 considering providing tables and chairs to customers of the product for local consumption.
Estimated income for a kiosk depends on the location, but we recommend a range of:
us $ 100 to $ 200 if a colony or residential area
us $ 200 to $ 300 if a shopping center ground and depending on the visibility and traffic of people passing through the point
For a shop considered equivalent values ??depending on the size in square meters of the premises to rent.
Schedules
Considering that the days of increased demand for ice cream are on weekends, set the following schedule of hours:
Monday to Friday afternoons from 14:00 to 19:00
Saturdays and Sundays all day from 10:00 to 19:00
Should consider special scheduling requirements shopping if you are located there.
Business Management and Operations
The business will be attended personally by the owner (a) for weeks and hired an aide for the weekend. The owner will be responsible for making decisions and supervise the proper operation of the business over the weekend should be considered as one of its functions to visit the business on Saturdays and / or Sunday to ensure that it properly marche.
Additionally, the owner must act as care manager important aspects such as product purchases (inventory) control and payment of services, managing all financial aspects including tax payments and billing, local and salary payments (s).
Potential Risks
Within the risks to the business and operations could be exposed are:
* Poor customer: Failure to properly choose the location of the same or if the local access conditions are not right
* Insecurity, also depending on business location and opening hours.
* A few sales, if not properly managed inventories of products and the customer does not find what you want.
* A few sales, if the personal attention provided by the owner and not dependent on high quality
* Financial risks if not properly administer the finances of the business. It is therefore essential to have a budget and respect it.
Financial Plan (in U.S. $)
Source of funds for initial investment
Initial capital available cash: $ 1500
Initial capital credit from: $ 2500
Initial Capital Investment: $ 3000
Use of funds (initial investment)
Franchise fee: $ 2000 *
Local rent deposit: $ 150
Initial investment in product: $ 200
Furniture: $ 200
Working Capital: $ 4000
* Estimated from the various available ice cream franchises in Latin America that regularly include: the right to use the franchise, training, promotional support, decoration and painting of the premises and an initial amount (variable) into a product. Working capital refers to an amount of money that supports the business until this is self-financing and start generating profits. Banks tend to use this data as a reference potential of the business and usually do not give credits when the projection of it correspond to very long periods.
Budget fixed monthly expenses of operation:
Utilities (water, electricity): $ 75
Local income: $ 150
$ 500 investment in product
Promotion and marketing $ 75
Administrative expenses: $ 200
Payment of bank loan: $ 100
Maintenance $ 50
Depreciation $ 50
Wages $ 150
Total: $ 1350
Financing Plan (Credit)
To support the business is considered a bank loan of U.S. $ 2500 which will pay for 36 months with an estimated rate of 15% depreciation of about $ 100 a month.
Estimated sales (daily average)
The following are the business estimated sales credited with a minimum of 6 months of operation. At first, as the business became known, this number may have drastic changes.
About 40 ice cream or sorbet daily worth $ 0.15 total $ 6.00
About 20 ice cream flavors for $ 0.50 total value of $ 10.00
About 20 middle-cream worth $ 1.00 total $ 20.00
About 10 large ice cream worth $ 1.50 total $ 15.00
About 2 quarts of ice cream worth $ 3.00 total $ 6.00
About 2 half gallons of ice cream for $ 5.00 total $ 10.00
About 1 gallon of ice cream flavors for $ 8.00 total value of $ 8.00
Total daily sales of approximately $ 75.00
Weekly Sales Total $ 525.00
Total monthly selling ice cream $ 2100.00
Total monthly sales refreshments $ 200.00
Approximate net income of the business:
Total monthly sales: $ 2300.00
Total operating cats: $ 1350.00
Earnings: $ 950.00
Annex 1 – Competitive advantages of acquiring a franchise
Since then, the numbers raised above may vary depending on a number of variables related to operational costs, but especially with the selection of the franchise to vote and that prices, product variety and quality vary from one brand to another.
However, among the main advantages of working with an ice cream franchise include:
* Backup a renowned brand
* Business Knowledge (know-how)
* Experience
* Guaranteed product quality
* Personal Training
* Support marketing muscle and image
* Growth Opportunities
Appendix 2 – Strategic aspects:
The consumption of ice cream is usually familiar, very pleasurable for the customer is “enjoy” and it is there precisely lies the success or failure of who operates the business.
* It requires a kind and careful attention
* You must attend with special care for children
* Clean local
* Promptness of service
* Prices are appropriate to the socio-economic sector
* Variety
* Nice atmosphere
This business plan is a reference document given to the readers of Business 1000 ideas as such, of course, as in any business there are many factors specific to each case and each proposal must be evaluated, analyzed and considered in detail and finally the entrepreneur who is in his hand the power to decide how, when and how cleverly invested capital. If you want is useful or helpful to provide some additional detail, I’d love you to share a comment.
Possibility Related Posts:
Posted in Business Plan | 
Tags: An ice cream shop: business plan, business, Business Plan, ice cream